Customer Data Platform

My main use case for Blueshift  is to use it as a customer data platform, both to manage, curate, and update our customer segmentation and to integrate that data into our email templates.

A specific example of how I use Blueshift  for customer segmentation or email integration is that we are able to build all our customer journeys, triggered campaigns, retention campaigns, and promotional campaigns in Blueshift. We have a robust customer experience that spans over hundreds of campaigns, so it is quite intricate to manage.

In addition to my main use case, I capture a wide amount of customer data at our organization and Blueshift does a fantastic job of organizing that data in a manageable way. Specifically in customer events, we are able to capture large amounts of time-sensitive data within each payload specific to that event. We can then trigger campaigns and segmentations off of that event data. This is essential to our success as a team and as an organization.

The best features Blueshift offers in my experience are customer data management and segmentation, intuitive and easy-to-use UI, quick and efficient customer support, and an intuitive user-friendly interface that allows me to manage complex data easily. Blueshift also offers robust features such as integration with Segment  and other apps, retargeting with dynamic content pulled from data feeds and catalogs.

Out of those features, I find myself relying on the customer segments and recommendation tool in Blueshift the most day-to-day because it has helped with automating and personalizing our tags.

I would also add that the predictive score is very useful.

Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool.

Blueshift can be improved by enhancing the reporting functionalities and ensuring that the flow of data is seamless.

I would also add that support should be more available 24/7.

I have been using Blueshift for three to four years.

Blueshift is very stable for my organization, as I have not experienced any downtime or lagging.

Blueshift's scalability is very impressive, as it can handle our data management, journey building, and customer events easily.

The customer support is a bit slow; they take time to respond, and they should improve.

I would rate the customer support as seven out of 10.

Positive

I previously used HubSpot Marketing Hub  and I switched because I feel that Blueshift has ways to get before they get near some of the upper tiers, especially those that drive successes and are willing to be involved in the everyday marketing strategy.

I have seen better ROI with more precise targeting, which has become more adapted to pressure. It was long to put in place, however, so it is taking time, so we do not have to lose customers easily. Additionally, we have seen an increase in improved introduction of new email streams, automation of email, and the introduction of new products into mail, but it has slowed the process of getting all products in one system.

I have seen a return on investment, as Blueshift has had a tremendous impact on our email marketing KPIs. The based approach and recommendation tool has led to increased engagement.

My experience with pricing, setup cost, and licensing has been cost-effective, and the settings cost was also effective and easy.

Before choosing Blueshift, I evaluated other options such as Adobe Marketo  Engage.

My advice to others looking into using Blueshift is that if you are looking for a tool to improve or to boost better segmentation, targeting, and intelligence which leads to higher revenue percent and better deliverability, Blueshift is the real deal. It is a highly recommendable tool for that work. I give this product a review rating of 8.

Hybrid Cloud

Amazon Web Services  (AWS )

What do you like best about the product?

I like that Blueshift comes with great features for unifying customer data and also comes with great data management features.
With this tool, we leverage on AI features to customer customer experience and this promotes customer loyalty and high retention.
I like that we can create and automate customer customer journeys which helps when it comes to targeted marketing which Blueshift is good at.
With the tool, creating complex marketing campaigns is always easy thanks to the automation features of this tool.
I also like the analytics and optimization aspects of Blueshift and it includes features such as AB testing which gives us best insights on how to manage and better or marketing campaigns.

What do you dislike about the product?

With Blueshift, all the features are place and no bad experiences whatsoever.

What problems is the product solving and how is that benefiting you?

The tool comes with amazing customer journey features and it makes it possible to personalize marketing which ensures we have successful marketing campaigns.

What do you like best about the product?

The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume.

What do you dislike about the product?

It can be quite technically difficult to manage. Luckily we have a great partner who manages implementation of our email system.

What problems is the product solving and how is that benefiting you?

Managing our extensive catalog and personalization of emails.

What do you like best about the product?

I like that Blueshift unifies customer data and marketing tools allowing us to offer our customers an exceptional and personalized experience.
It comes with intelligent features such as agentic, and generative AI that helps our marketing team to personalize and optimize experience across multi channels.
I like that Blueshift makes launching campaigns, test strategies and personalize experiences thanks to being able to leverage on customer data.
The tool helps us increase customer engagement and this translates to sales.
Its ability to integrate to other data warehouses for instance Amazon Redshift makes it a better tool.

What do you dislike about the product?

I have used Blueshift and it has been a success without problems. The customer support team are always helpful when need arises.

What problems is the product solving and how is that benefiting you?

With the tool, we leverage on customer data and marketing tool to shoot our business marketing efforts to the roof and it has worked well. It offers great marketing automation, personalization and great AI features making it very effective.

What do you like best about the product?

Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year.

What do you dislike about the product?

Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing

What problems is the product solving and how is that benefiting you?

Multichannel communications and journey in a unique tool, you can manage in a unique place all the channel and check by each customers what you sent to him/her