LiveRamp Identity Resolution

LiveRamp’s Identity Resolution capabilities enable the connection of consumer identifiers to a pseudonymous persistent identifier called the RampID. Consumer identifiers continue to proliferate and the ability to resolve touch points to a pseudonymous person or household based identifier drives enhanced analytics, accurate data enrichment and the ability to create audience segments and measure at a person level.

This service currently resolves offline and online identifiers — including Personally Identifiable Information (PII such as name, postal, email, phone) and Device based touchpoints (web, mobile, CTV) — using LiveRamp’s industry-leading consumer knowledge graph.

Identity Resolution drives the following benefits:

• Person (or household) based analytics: consolidation of consumer identifiers to a pseudonymous person (or household) based view enables a full understanding of customer preferences and exposures.
• More accurate clean room collaboration: RampID shields a customer’s personally identifiable information, while offering greater data connectivity between partners than relying on hashed emails.
• More frequent refreshes: unlock the opportunity to refresh your person-based view at the same rate connections are made by LiveRamp, without the operational overhead around managing file deliveries.

Details:

• Restrictions: We abide by strict data ethics standards and Identity Resolution use cases must go through a data ethics review and/or a RampID attestation prior to implementation.
• Geography: This is available for the U.S. only.

Schema:

• Accepted input identifiers include: name | postal | email | phone | cookie | MAID | IFA | RampID | hashed email | custom IDs
• Output: RampID or Household RampID

Documentation can be found here (https://docs.liveramp.com/identity/en/liveramp-identity-in-aws.html )

Note: Any subscription to this product includes agreement to the LiveRamp Terms of Service (https://liveramp.com/liveramp-terms-of-service/ ) along with the product schedule. The subscription terms include resolution of one online identifier type (web, mobile, TV). For usage based subscription tiers offering flexibility across identifier types (email, web, mobile, TV) or any other questions related to our products, please contact us at awspartnership@liveramp.com 

LiveRamp (https://liveramp.com/ ) is the leading connectivity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp RampID connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. LiveRamp's suite of identity products is key to building a unified customer view inside your cloud environment and enabling sophisticated analytics and activation use cases.